Spooky Kids Shirt Design

​The project started with a series of detailed technical drawings, focusing on understanding the structure, proportions, and surface details of the boot before moving into a more creative direction. The initial sketches break the design down into multiple orthographic views, highlighting elements like the tread, shape, and material—giving me a solid, accurate foundation to build from.

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The project evolved into a Halloween-themed brand activation for Crocs, shifting from a simple graphic exercise into a playful, multi-touchpoint concept. I reimagined the product using bold colors, exaggerated shapes, and spooky, character-driven details—transforming it from a functional object into a lively, expressive visual centerpiece.

This direction extended across customizable clogs, digital touchpoints, and retail moments, creating a cohesive experience rooted in storytelling and personalization. The final system uses vibrant colorways and animated illustrations to capture the spirit of Halloween while staying true to Crocs’ distinctive, expressive style.